Title Description


Among the fast-forwarding trends and ways of living, things move restlessly without having time to concentrate to their core. Everything is either fast coming or fast going. For Asava, instead of following the horizontal way of producing fashion, our philosophy in timelessness and simplicity are translated through the new perspective, vertical. To be at vertical point, moving in vertical direction, means deeply extracting and returning to the core. Aiming to captures the inner value and the essence of woman whose intellect and thought reflects through her opulent yet serene style, Spring/Summer 2018 collection is depicted as subliminal message, below the threshold of sensation or consciousness, expressing not only fashion but also the soul and thinking process of contemporary woman. Subliminal collection, therefore stands as the subconscious stimuli, which one is not fully aware, but which influences one's actions and feelings.

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