ASAVA

Since 2008, Asava hasn’t wavered from its initial aim of bringing the reinterpretations of classical timelessness to modern women thriving in the fast paced world. But as the brand successfully progresses, Asava also expands to accommodate wider authentic and intelligent platforms to reflect the souls of Asava women. With constantly refreshed outlook, ASAVA takes prides in delivering permanent beauty through time tested constructions and fine materials.

ASAVA has never been about flash, and treats fashion as one part of life rather than the whole of it. For Asava, clothes mirror inner beauty, cultural stance, refined characters and deep-seated peace. We operate on dedication and understanding of urban lifestyles and what life demands from a strong, independent woman of today who thrive in a bustling metropolitan city or a quaint town. ASAVA champions style, comfort and adaptability in order to assist women to have a well rounded, 360-degree life of career, family, relationships, adventures and personal luxury.

Sophistication is deeply ingrained in ASAVA’s philosophy. Classic elements undergo new contexts to arrive at implied, redfined elegance in a sole purpose of self- fulfillment. Inspired by powerful, worldly women, ASAVA adds in a hint of boldness onto bespoken finesse. ASAVA strongly believes that timeless silhouettes, delicate designs, classic cuts and high quality materials enable women to get more out of life. Never too seasonal, each of collection of ASAVA cooperates spirited twists just to keep moving forward. Still strictly adhering to our philosophy of urbanism, sophistication and realistic living, ASAVA also injects new conceptual mindscapes for each new collection. This deliberate practice is an encouragement for women to develop their own distinct style.

At ASAVA, clothes should never be a confusing obsession or pointless possession, but they should be a platform for women to address their individuality and desire as well as strength. Muted style is the loudest declaration of self-contentment and appreciation.

ASV

Founded in spring 2010, ASV is a playful younger sister of ASAVA. As a sister line of ASAVA, ASV possesses a more daring edge, but retains the same brand of subtle classiness, sharp construction and sophisticated elegance.

If Asava were a sophisticated, powerful lady, then ASV would be a cultured Miss in a state of becoming. ASV is coated in youthful authenticity with adventurous streaks. ASV girls view garments as transporting vehicles, and receive empowering satisfactions from them.

Building from the same timeless mold, ASV possesses three unique DNA imprints—the “A” trinity—, which are essential in all ASV creations. “Aspiration” inspires young ladies to change their dreams into reality with style and confidence. “Adventurous” encourages our modern girls to face challenges, develop individuality, and seek new opportunities while looking smart doing it. “Approachable” reminds every ASV girls that inner beauty and unique sense of self could be accentuated through the right outfits at the right time.

ASV girls are confident, young professional go-getters who firmly believe that style and substance complete one another. Underneath ASV ladies’ strong exteriors belie charming, open-minded individuals who are ready for any challenges thrown their ways.

Thriving on strong feminine energy, ASV brings forth youthful playfulness through vibrant color palettes and riveting patterns. ASV’s meticulous constructions and hidden details effortlessly transform what seemingly a smart workwear into a high fashion piece as different scenes transgress throughout the day.

WHITE ASAVA

At Asava, a wedding day is a day where dreams tie the knot with reality. Encapsulating understated beauty of a blessed union, Polpat Asavaprapha has conceived White Asava, a smart, sophisticated wedding line from Asavagroup, to enhance, highlight and celebrate true personalities of a cofident bride and her entire bridal party. Following Asava’s signature, time-tested design foundation of effortlessness, grace and timelessness, White Asava also executes similar thoughtful, authentic thought process that champions intelligent details and subtle aesthetics.